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Rise in Preference for Garment Steamers Market over Traditional Irons Fuels Market Growth

Garment steamer is a device used to remove the wrinkles from fabrics and garments using high-temperature steam. The steamers are lightweight, easy to use, and designed to steam different fabrics and garments. The changing lifestyle of the people has made them more work-oriented, having a hectic schedule. Working professionals increasingly prefer garment steamers over traditional irons to save time and effort. Garment steamers are mostly used for delicate materials and attires such as silk, chiffon, lace, wedding dresses, and saris, as well as for formal wear, such as suits and office attire, as they do not burn or damage any fabric.

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According to our latest study on “Garment Steamers Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product Type (Handheld and Upright), Price Range (Less than US$ 20, US$ 20 to US$ 70, and More than US$ 70), Tank Type (Fixed and Removable), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others),” the market was valued at US$ 1,662.78 million in 2021 and is projected to reach US$ 2,399.14  million by 2028; it is expected to grow at a CAGR of 5.4% from 2021 to 2028. The report highlights key factors driving the market growth and prominent players, along with their major developments, in the market.

There has been a rising preference for garment steamers over traditional irons among consumers worldwide due to their various benefits. Garment steamers are typically quicker in removing wrinkles than traditional iron. Along with this, garment steamers are versatile and can be used on different fabrics and styles of garments. Iron has metal plates and is needed to be handled carefully as it can burn various materials.

In contrast, the garment steamers only use a steamer to relax materials and remove creases. Garment steamers are increasingly used for delicate materials such as silk, chiffon, lace, wedding dresses, and saris, as well as for formal wear like suits and office attire, as they will not cause any burns or damage any fabrics. A standing, vertical steamer will take up less space in the room and eliminate the need for an ironing board as it includes a hangar where the clothes are hung.

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Along with this, garment steamers can also be used for quickly providing touch-ups to the clothes. People can use portable and travel steamers on the go. Thus, higher efficiency, portability, flexibility, and ease of use offered by steamers have led to an increased preference for garment steamers over traditional irons.

Groupe SEB; Conair LLC; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; SALAV USA; Maryant, Inc.; Pure Enrichment; Reliable Corp; Panasonic Corporation; and PurSteam are among the key players operating in the garment steamers market.

Impact of COVID-19 Pandemic on Garment Steamers Market

Initially, the COVID-19 pandemic had a negative impact on the garment steamers market. The outbreak distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, which created revenue loss and damage. The disruptions in the production and supply chain have hindered the garment steamers market growth.

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The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Consumers Goods, Chemicals and Materials.

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